ABOUT
I’m Jim.
I work in analytics.
My work starts with three questions: What are we trying to accomplish? How will we know if we’re successful? What should we do next?
Those questions have guided me through digital analytics, product experimentation, marketing measurement, and analytics engineering. Across roles at Cardinal Path, Kohler, NBC Sports (TeeOff), and CARS.com, I’ve built measurement foundations, introduced experimentation, automated reporting, and completely changed the way organizations leverage data to act.
Today, I’m Head of AI Strategy at Amplitude. I bring that analytics background to an evolving set of questions about AI: where it helps, how it changes our work, and how we measure whether it’s making a difference.
My full background on LinkedIn ↗
IN CONVERSATION
Sharing ideas.
Hearing other perspectives.
ANALYTICS EXPERIENCE
Amplitude
I lead AI strategy after joining as a Product Strategist & Evangelist, bringing my analytics background to how we analyze, build, and work with AI.
CARS.com
I automated marketing reporting, introduced server-side experimentation, and rolled out Amplitude so teams could answer their own questions.
NBC Sports (TeeOff)
I automated marketing reporting, repaired data collection issues, and trained teams across the business to use analytics.
Kohler
I built measurement foundations and led analytics across more than 150 digital properties, standardizing reporting and helping teams use the data.
Cardinal Path
I helped clients define KPIs, understand online customer behavior, and identify opportunities for A/B testing.